
Beerenberg Rebrand
Based in the Adelaide Hills, Beerenberg is a sixth generation family owned and run company that makes the most delicious range of jams, condiments and sauces, all on their family farm in South Australia. Being proudly 100% Australian made and owned, they were often mistaken for an imported producer due to their European look and feel.
The rebrand brought the brand to a premium space whilst honouring the people behind the brand – the Paech family and the Beerenberg staff. Each product is named after a family or staff member, and in a fun and quirky way, a story is told.





Studio: Tiny Hunter
Concept Creation: Jen Mellander
Design: Jen Mellander, Phoebe Cheong
Copywriting: Monty Noble, Giuliana DeFelice
Photography: Julie Adams